Keep or Pause

Thresholds by product

Two numbers per product, for the two ways an ad can fail. Max CPP applies once an ad has purchases, and is used twice over: an ad that ran 11+ days counts as successful only if its cumulative CPP at day 10 is at or under it (those ads set the day-by-day lines that ads in their first 9 days are judged against), and an ad past day 9 is Pause when its CPP over the last 10 days is above it. Max spend, no purchase applies while an ad still has no purchase at all: it is Pause once it has spent more than this, in its first 9 days or over its last 10. Leave it blank to use the limit drawn from the successful ads' own spend before their first purchase, which is what this did before. Each adset's Advise then follows its ads: Pause if any running ad is Pause. Slow first purchase: an adset whose first purchase takes more days than the slowest successful ad's is Pause, with every ad under it. Press Save once to write every row. Changes apply immediately.