Keep or Pause

CPP threshold by product

One number per product, used two ways. Benchmark: an ad that ran 11+ days counts as successful only if its cumulative CPP at day 10 is at or under this. Those ads set the day-by-day lines that ads in their first 9 days are judged against. Older ads: an ad past day 9 is Pause when its CPP over the last 10 days is above this. Each adset's Advise then follows its ads: Pause if any running ad is Pause. Slow first purchase: an adset whose first purchase takes more days than the slowest successful ad's is Pause, with every ad under it. Press Save once to write every row. Changes apply immediately.